Mission Statement
The West Richmond Businessmen's Association (WRBA) is a private, all-male, social organization of Richmond business leaders who gather for fellowship and development of personal and business relationships, while promoting community goodwill.


January Dinner Meeting ~ Kelly O'Keefe, Managing Director, VCU Brandcenter

  • Monday, January 14, 2019
  • 5:45 PM - 8:00 PM
  • The Place at Innsbrook ~ 4036 Cox Road


  • Members may invite guests to attend. The guest registration fee is $45 (the cost of the meal).
  • Regular Dinner Meetings are part of your annual dues.

Registration is closed

Weather Update:

Monday's Dinner Meeting is on as scheduled. See you there!

January 14, 2019 Dinner Meeting
The Place at Innsbrook

Reception ~ 5:45pm
Dinner ~ 6:30pm
Adjourn ~ 8pm
Coat & Tie Required
Guest Fee ~ $45

Kelly O'Keefe, Managing Director, VCU Brandcenter (see bio below)

Sponsored by:
Comcast Spotlight (J.T. Stevens)

“Client Night”
Invite your favorite client or best prospect to the meeting - who knows - you may just land that big deal!

Richmond SPCA
WRBA is hosting a pet supplies drive to help out the dogs and cats awaiting homes at the Richmond SPCA and will be collecting donations at the February Dinner Meeting. The Richmond SPCA depends on the support of the community to be able to give the best possible care to the dogs and cats awaiting homes at their Robins-Starr Humane Center, and we hope you’ll participate.

Below is a sampling of needed items. A complete list can be found at www.richmondspca.org/wish.

Dog and cat toys, dog and cat beds, batteries, non-clay/dust free and clumping cat litter, kitty litter pans, kitty litter scoopers, kitten and Puppy bottle/nursing kits, towels, blankets, sheets, bath mats and soft doormats, gift certificates to pet supply stores, gift certificates to office supply stores, Febreze air freshener spray and plug-ins, manual can openers, dryer sheets, unused office supplies, new or used leashes and flat leather or nylon collars.

About Kelly O'Keefe
Kelly O’Keefe has been a marketing innovator for over 20 years. Prior to becoming a professor and managing director of the VCU Brandcenter, Kelly led O’Keefe Marketing, a pioneer in digital marketing and branding.

O’Keefe Marketing received over 100 major awards, and its work is cited in numerous books and journals, including Business @ the Speed of Thought by Bill Gates. The agency was named Southeast Agency of the Year by Adweek Southeast, and Kelly was named Virginia Entrepreneur of the Year and Richmond Ad Person of the Year.

Kelly has been a strategic brand adviser to clients like GE, ESPN, Walmart, Hamilton Beach, Sesame Workshop, National Association of Broadcasters, UPS and The Home Depot. He has served as a founding board member of both the VCU Brandcenter and the Ad:Tech conference, and has been a board member of the Future of Advertising Project at Wharton, Southern Technology Council, FIRST Robotics Competition, September 11 Victims’ Relief Fund, Virginia Council of CEOs, Boys & Girls Clubs of Metro Richmond, St. Joseph’s Villa, Trinity Episcopal School and several corporations.

Kelly’s commentary on branding has been featured in media like CNBC, CNN/fn, Fox, MSNBC, The New York Times, The Wall Street Journal, USAToday, BusinessWeek, Brandweek, Time Magazine, U.S. News & World Report, Advertising Age, the Washington Post and the LA Times.

The VCU Brandcenter was named the No. 1 graduate advertising program by Creativity magazine and became the first winner of the 4A’s O’Toole award for the Best Advertising School, a title it still holds.

Upcoming events


P.O. Box 691
Mechanicsville, VA 23111
(804) 803-1896
wrba.richmond@gmail.com ~ www.wrba-richmond.org

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